Selling homes isn’t like selling anything else. It’s the largest purchase most people will ever make in their lifetimes. So how does a salesperson prepare him or herself to guide a potential buyer down this path that seems intimidating just by its nature? In essence, salespeople are the true face of the builder, helping to create magical and memorable experiences for those who visit their communities.

Susan Hyland believes it takes a combination of sales skills, intuition, and discovery. Her patented sales methods have made her a household word all over the country at sales meetings, conferences and gatherings, as her many students not only recall but regularly use her methods to get from a friendly hello to a signed purchase agreement. 

Since 1987 Hyland has thrived as sales trainer extraordinaire, building her own brand within the homebuilding industry.  The original founder of Hyland Bay, which she sold in 2003, Susan Hyland transitioned into heading up the sales training department for major homebuilders.  After spending nearly 11 years with Toll Brothers, America’s Award winning luxury homebuilder, Susan had the desire to train builder groups everywhere, Hyland now offers her trademarked methods in an effort to be the magic key that opens the door to top performing salespeople.

Creating and supporting a peak-performing sales team has been, and always will be, Susan Hyland’s claim to fame, making those who take her courses invaluable assets to their companies. She and her team make even exceptional salespeople more exceptional, and for those who are just entering this world of dreams, gets them off the ground running. Her training program and classes can be considered a compass; a guiding light along the path to greater achievement. For more information about what Susan Hyland and Hyland Academy offer, start here.