Our library is a compilation of our 30+ years in the real estate sales, training, and coaching arena.
It’s a comprehensive list of available courses spanning a multitude of topics relevant for companies, sales trainers/managers, and individuals in the real estate industry.
Whatever your educational needs – from acquiring new skills for your salespeople, your leadership team, or for yourself, rest assured that Hyland Academy has exactly what you need. We’re also able to customize training programs if your needs fall outside of our current library of offerings.
Hyland Academy’s New IGNITE Course!
June 17-18, 2024
REGISTRATION COMING SOON
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HYLAND ACADEMY’S SIGNATURE COURSE:
OCTAGON CRITICAL THINKING: Mastering Sales Excellence
If there is any ONE class you should invest in for your sales team, this is the one.
This overarching 2-DAY COURSE helps salespeople create a dynamic, customer-focused presentation that builds trust, confidence, and connectivity with every prospective buyer, using the discipline we call OCTAGON CRITICAL THINKING.
This strategic way of serving buyers helps to uncover buyer hot buttons by using well-crafted interview/conversational techniques. This course also offers high-level closing techniques, as well as training on follow-up and follow-through, and personalizing every connection – even after the initial conversation.
Attendees receive a total of 12 hours (two, six-hour days) of live instruction with Susan, broken into 5 critically important segments. An additional 3 hours of recorded content, segments 6-8, are provided on-demand so that attendees can learn even more from Susan after the live course has been completed.
**An additional option is to add a half-day on Day 3, where Susan will take students on a site visit to demonstrate and practice many of the skills they’ve learned during Octagon Critical Thinking.
ADDITIONAL COURSES TO TAKE YOUR SALES TEAM TO THE NEXT LEVEL
This is our mix & match menu of one-day courses taught by Susan. You can select two topics for a full day of training, or select one topic and add in a half-day of fun, interactive team-building exercises. We can also customize a training day for you, based on your specific needs. Not sure which courses make the most sense for your team, right now? Give us a call and let’s talk about what’s going on in your market so that we can structure something that’s perfect for your current needs.
LEAPFROG YOUR COMPETITION
Take all 5 giant steps: strategy, knowledge, sharing strengths and transforming change. The Leap-Frog course presents the value of knowing your competition and how to positively position yourself, your homes, your community, and your builder by being a leader in the industry and leaping far ahead of your competition.
WHEN THE GOING GETS TOUGH, THE TOUGH GET GOING
Market shifts are part of the cycle of real estate, and nobody knows how to work through them better than Susan, who has worked in 18% interest rate markets and through economic recessions. The key to successfully navigating shifting markets is in the preparation, the skills, and the tools, but most importantly the MINDSET of the sales team. Confidence is king, and Susan knows exactly how to instill it in every salesperson – whether they’re brand new or a seasoned veteran.
READY… AIM … FIRE!
“He who hesitates is lost.” This course teaches salespeople to move from being good conversationalists to being great closers — to identify buying signs and to always, always ask for the sale. Once you become the detective by determining the buyer’s needs and emotional touch points, you have nothing to lose by asking closing questions.
WORLD CUP SELLING
There is power in the win-win scenario! This workshop addresses the critically important skills and goals needed for successful NEGOTIATIONS, and how to move everyone involved from conflict to cooperation.
CAN I HAVE 5 MINUTES?
With high volume traffic, it’s important that we quickly determine who to spend our time with. By using a purposeful questioning technique, this course teaches how to triage traffic to discover top prospects – those people who are highly likely to work with their salesperson, negotiate a contract and successfully close the sale.
CREATIVITY AND THE BRAIN
Learn how to unlock the power of creativity and marry the logical/analytical and creative sides of your brain for high performance sales. Become your own therapist and challenge the way you perceive your buyers, your product, and your builder.
360-DEGREE LEARNING: A FULL CIRCLE
This is an evolutionary (not revolutionary) educational process. With a focus on knowledge gained in the sales journey, students must realize that to be fully engaged they must do a 360-degree evolution. At first it’s about the fun and challenge of learning to sell. But at one point it evolves into the money that can be made. After that, it’s an enjoyable ride, learning different sales strategies and techniques that will consistently take them to the next level of performance and allow them to see the fruits of their labors.
DEALING WITH DIFFICULT CUSTOMERS
This workshop teaches you how to identify, manage, and resolve difficult customer situations before and after the sale, communicating in a professional manner while preventing broken trusts. You’ll learn to align expectations and establish renewed relationships based on delivered promises and effective follow-up. Providing excellent customer service means strong relationships and creates a base of satisfied customers who happily refer friends and family.
POSSIBILITY THINKING
Learn how to overcome an “I can’t” attitude to unleash the power of “Possibility Thinking” and boost your sales, This workshop spotlights everyday people doing extraordinary things, These are people who achieve because they believe success if possible. We will reach deep into the drive of the participant and ask them to simply think of the possibility of success while offering them tools to achieve it.
WHAT’S LOVE GOT TO DO WITH IT
LOVE: Listen, Observe, Verify and Engage. There’s a whole lot more to building relationships with potential buyers than simply spending a bit of time with them and assuming you’ll get the contract and the close. In this workshop we focus on enhanced listening and observations skills, working toward a significantly higher level of one-on-one engagement. Building a relationship built on ‘Know, Like, and Trust’ (which is also based on Listen, Observe, Verify & Engage) is the key for salespeople starting at “Hello” and culminating with “Congratulations!”.
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